are you maximizing Your Business Worth with video MARKETING?
Today, it’s all about quick information, captivating visuals, and social media. Does your business, brand, or service have a successful content campaign currently going right now? Did you know that people watch an average of about 16 hours worth of online video content weekly? Research has proven that 1200% of video content is seen to be more successful than other marketing strategies. Look around you, and you'll notice all brands and businesses popping up. How many of them are maximizing their full potential with a proper content strategy? Are you? Maybe your business is doing pretty good. Or maybe your boss is happy with how your social marketing department is going so far. But why not go from good to great? How much better would things be if you did what almost every Fortune 100 company does and create a successful digital content campaign?
Approximately 83% of the corporations worldwide have praised videos as a great form of ROI. The reason is that they are able to retain their audience's interest for prolonged times, akin to other components of marketing strategies such as word of mouth or handing out brochures or pamphlets.
Believe it or not, many understand the pertinence of video production, but either don’t do anything about it or have put in a half-assed effort, slapped a little “something together” and found that nothing significant happened. So you thought, “well, I tried video, but I didn’t see much difference in ROI, and so I’m going to put that at the bottom of my marketing strategy priority list.” If that’s you, you’re not alone, and you’re in the pool of companies who end up losing billions of dollars annually.
You need a strategy for your content. And even then, once you have your content, you need to know what to do with it. Just sticking it on your website, and YouTube channel isn’t going to cut it! There’s still much to be done, which is an entirely different post.
It’s not about your customers, it’s about your potential customers. Those lost souls need to know you exist, what you’re about, and how you can change or enhance their lives in some way! Oh, and they don’t have an hour to get to know you. they need to learn this in minutes, most likely on their phone. Approximately 75% of video watchers are watching on their mobile devices. How many hundreds of thousands or even millions are watching a company or brand’s content right this second as you’re reading this?
Remember that 84% of customers are likely to make purchases once there is a video explaining the item, its benefits, and what it is that it has to offer. We live in an era of competitiveness, so if you’re on the fence about it like most in your industry, why not choose today as the day you did something bold like try a company or product video to start with?
A few of that many benefits that video marketing have to offer include:
Garnering greater leads
Retaining consumer retention
More purchases
Enticing elements and visuals that directly target the need of your consumers
Greater customer loyalty.
… and so much more! This is all possible, but first, you need to place your trust in a digital media company that can do the job right.
We are here for you!
There are indeed many of companies out there. It seems in recent years, with the low cost of digital equipment, everyone and their brother and sister are videographers and editors. Beware of cheap rates, and new companies! I myself, have needed to hire videographers and editors across the fruited plain for various events, or projects, and I can’t begin to tell you how many beautiful websites I’ve seen that did not necessarily translate into execution of the quality of work I needed to deliver to my clients.
On most occasions, I ended up having to fix and do the work myself in editing. So even I have been fooled, and I’ve been shooting and cutting for over 20 years! Way back when I was just a young chap working in the behind-the-scenes department at Sony Pictures in the late 90’s, cutting my teeth on films like Spider-Man, Braveheart, and Final Fantasy. This was back when we shot on DVCAM, then later HDV (which was a disaster of a format and workflow, but it got the job done!). Why do I bring this up, besides seizing an opportunity for a shameless brag? If you want to create a successful video campaign, you have to put in the legwork to search for a team with an accomplished portfolio, years' worth of experience, a talented crew, and a team that pays attention to intricate details. I came up through the ranks watching my mentors perform broadcast quality material on a daily basis for national shows, like Entertainment Tonight, HBO First Look, and so on.
This is where rickwilliamsmedia.com comes in. My inspiration and mission has always been to bring all that knowledge and creative edge to our clients. Even if you’re not in the Fortune 100, you are to us! We boast a 100% satisfaction rate and offer you the best quotes on the market. Take a look at our client list. These are companies that had an endless supply of choices of production teams to choose from.
What makes us stand out in the ocean of competition?
We understand that one factor of success is constantly connected with our consumers to keep them in the loop and be familiarized with what video marketing strategy they have in mind.
We specialize in an array of services of content production. From 24/7 communication with you, to working closely and identifying how to generate greater sales and attract more customers, our team comprises a dedicated group of individuals who believe in substance over mere talk, fluff and ego. We have overabundance of examples of projects we’ve worked on, which is a testament to our longstanding record, and why so many of our clients have been with us for years.
When it comes any digital content production, be it videography, photography, or editing, you need a someone who is reliable, experienced, and will make your brand or business shine.
Get in touch with one of us to today and let’s talk about your project, or idea and let us help put an game plan together that works within your budget. Then sit back and watch the magic happen...
Enough with sitting on the sidelines… let’s nail down a game plan and get those cameras rolling!
