5 Key Benefits of Video Marketing
No doubt videos have been around for a very long time. I don’t need to tell you that. You probably have already watched several videos today by the time you’re reading this. But just as a refresher for those that are unaware, the last decade ushered in an unprecedented spike in video consumption, thus skyrocketing its place to the top of every smart marketing campaign. With billions of people spending more time on social media than ever, the best marketers are already leveraging this phenomenon to boost their conversion rates.
But, is spending big dollars on video marketing really worth it?
Short answer – Absolutely!
Don’t take my word for it! These five benefits of video marketing should help you decide whether to hop on the trend or not.
1. Boosts SEO
SEO is the heart of digital marketing today. If you want to boost your SEO, adding video content to your marketing strategy is an absolute must. Videos are generally perceived as top-quality content on search engines. Consequently, they are ranked higher than any other content. Thus, helping you gain more visibility and traffic. Additionally, top marketers know how to exploit video alt texts and titles to further improve their SEO.
That’s not all! Since sharing is easier with videos and social media is home to billions of people around the globe, you can drastically increase traffic to your site through video content.
2. Grabs attention faster than text
Catching attention is a growing concern among marketers because consumers’ attention span is plummeting to an all-time low. You have just 5 seconds to convince visitors to stick with your content or keep scrolling. Fortunately, video marketing presents a foolproof hack to get the attention of just about anybody. How? The human brain is designed to pick up colors and images before texts. With a high-quality and engaging video, rest assured you can get the attention of virtually anyone in as short as 3 seconds. Even better, you can combine both text and video to ensure you hit the bullseye on the first try.
3. Increases credibility
Videos give you a better chance to bond with your audience and explain your products better. A short explainer video can help people trust and understand you better, which leads to a quick emotional bond between your product/brand and your target audience. That is very important because buyers are no longer waiting around to be sold to. They are now actively involved in the sales cycle. Nowadays, you need to do more than put out quality products/services. You need to help your target audience connect with the people behind the scene because people buy based on emotion. If they can relate to your brand/product, then you already have them halfway through the sales funnel.
4. Helps your brand stand out
Standing out from the overcrowded business world is becoming more difficult than usual. That’s because more marketers are leveraging innovative methods to get everyone’s attention. Since videos tend to appeal to most people, smart marketers are giving them just what they need. Brands that use explainer videos, influencers, and illustrations can easily be distinguished from the loud crowd.
Country star and Budweiser ambassador, Mitchell Tenpenny donning the brand at Stagecoach.
5. Promises the biggest ROI
In our current buyers’ market, where the sales funnel is getting longer than usual, you definitely want to leverage video marketing to increase conversion and retention rates. Besides generating the highest traffic yet and keeping your audience engaged, 74% of consumers agree that they are more likely to make a purchase after watching an explainer video. No wonder 89% of video marketers record significant ROI compared to other lead generation methods.
Our team makes most of the magic happen in the edit room!
What are you waiting for?
So are you ready to get off the sidelines and put together a complete and successfully video marketing campaign already? Or maybe you have been in the game for awhile and just haven’t the greatest experience with your content / video marketing strategies. Perhaps it’s time to change it up a little…
Who are we?
Our team at Rick Williams Media understands it takes more than creating top-quality videos to stand out. That’s only the beginning! With over 15 years of experience in the content marketing space, be assured this isn’t our first rodeo. We were one of the first to do this back in 2006 when very few people had a professional grade video camera. We’ve seen this world in every phase. We’re a one-stop for digital media services and cover everything from writing scripts, creating stunning videos, event and brand photography, post-production services like editing, motion graphics, to social media campaigns via Facebook Business and Google Ads to deliver across a multiple of platforms. After all, what good is investing a lot of dollars on an amazing video content if nobody sees it?
Let’s schedule a call today and explore how we can bring your content game to the next level!
